Some decisions rest on evidence that is hard to find: where to open a site, how a market will react, which sustainability target is realistic. We design the research that answers the question, and we report what the data supports, including when it supports no clear answer.
Comparing possible sites by catchment, competition, access and local demographics before a lease is signed.
Testing demand and price expectations before a product or service launch.
Setting targets against a measured baseline, then tracking progress against them.
Checking whether a new process or product idea has evidence behind it before you spend on it.
A retail chain must choose one of three districts. The question: which district has the most potential customers within a 15-minute walk, with the least competition for the same products? We agree the data sources and the method with you before any data is collected. The result is a ranking of the three districts and the assumptions behind it.
A written report with the method, the data sources, the results and the limits of the findings. When the data supports a range rather than a single figure, the report shows the range.
How long does a study take? It depends on how quickly data becomes available. We give a timeline after the first call, once the question and sources are clear.
Do you need access to our internal data? Yes, if the question depends on it. We agree data handling terms in writing before any work starts.
