Lead Generation: Qualified Enquiries for Your Business

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What we build

Traffic matters when it produces enquiries your team can work with. We build the path from search to enquiry: the ads, the landing page, the form and the tracking that shows which source produced which customer.

For international clients we have found customers in the DACH region and negotiated with them on our client’s behalf.

The path from search to enquiry

Landing pages per offer

Each service or product gets a page that answers the questions a buyer asks before they call or fill in a form.

Paid search by intent

Searches for urgent needs, quotes and comparisons each get their own ad group and copy.

A qualifying form

The questions you need answered before a sales call, such as need, timing and budget.

Tracking to the customer

Each enquiry carries its source, so you see which channel produced each signed customer.

How the process runs

How the process runs

  1. Offer map. We define which services or products to promote and what one customer is worth to you.
  2. Pages and tracking. We build the landing pages and the form, set up conversion tracking and check each page on a phone.
  3. Campaigns. We launch the campaigns with location limits, negative keywords and daily budget caps.
  4. Weekly review. We check cost per lead, lead quality and search terms. We pause what produces no enquiries and move budget to what does.

What to expect

Results depend on your market, your budget and the competition for each search term. We agree a target number of enquiries and a maximum cost per lead before launch, so every figure is measured against a goal you set.

Questions we hear often

How soon do enquiries arrive? Search campaigns can show within a day of launch. Landing pages and tracking are ready within one to two weeks.

Which region do you cover? We specialise in the DACH region.

Consultant presenting a chart to three colleagues in a meeting room